November 06, 2014 - 4:30 PM
PENTICTON - A local marketing company is lending its services and expertise to the Rock the Vote campaign encouraging Penticton residents to get out and vote next weekend during the general election.
Dave MacCoubrey, owner of SIRF Marketing and Spotted in Penticton has been collecting video footage, photos and comments from election candidates over the past few weeks, and sharing it on social media (mainly Facebook). But next week he plans to do a huge blast on social media to garner interest in and awareness for voting from people ages 18 to 35.
MacCoubrey and Coun. Andrew Jakubeit, a mayoral candidate, have organized a fundraising event at the Parrott Bar and Grill Thursday night to raise funds that will go towards the social media campaign, which is designed to encourage voting for any and all candidates, not just specific people.
“Some people need to be nudged a little,” says Jakubeit, who thinks the last minute push will be a good reminder for people to show up on election day (November 15, 2014).
The event is targeted at their younger, target audience and is meant to be a fun night that reminds people to vote but leaves the politics at the door, Jakubeit says. Local bands Silent Alarm and Cosmic Brew will be performing and a burger and beer meal is only $10.
Money raised from the event will go towards the cost of online advertising that will market the campaign, says MacCoubrey who is offering his services free of charge.
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News from © InfoTel News Ltd, 2014