November 10, 2014 - 7:29 PM
PENTICTON - A social media campaign to encourage Penticton residents to vote in the municipal election this weekend is using locally made music videos to reach the younger voters.
The Get Out and Vote Penticton campaign raised over $300 at a pub night fundraiser last week, with proceeds going to online marketing to encourage people ages 18 to 35 to vote on general election day.
David MacCoubrey, an online marketing specialist is spearheading the campaign and offering his services and expertise free of charge. He teamed up with Penticton rapper The Chef (Daniel Wilton) to create a music video encouraging and reminding people to get out and vote on November 15.
MacCoubrey is leading the campaign on Twitter and Facebook and using his personally-created social media tool, Spotted in Penticton, to spread the word.
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News from © InfoTel News Ltd, 2014