August 08, 2016 - 8:00 PM
KAMLOOPS - More tourists and money are coming into Kamloops, with people travelling from as far as Australia to take in the city.
Tourism Kamloops CEO Beverley DeSantis says tourism in Kamloops is "growing both in numbers and revenue." The number of visits is up nearly 40 per cent compared to this time last year.
The number of tourists stopping at the Kamloops Visitors Centre was up 32 per cent last month compared to July 2015.
Since this time last year, the number of tourists going to the Kamloops Visitors Centre has increased by 38 per cent.
DeSantis says there has also been a noticeable increase in European visitors.
"We are very encouraged by the number of tourists coming from outside of Canada including Europe, the US and Mexico," DeSantis says. "As summer progresses we see an even larger increase in US and Canadian travelers looking to taking advantage of our destination on road trips."
Tourism Kamloops is also working on a new project called Value of Tourism which will eventually provide concrete numbers and clear economic benefits from the tourism industry.
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