April 17, 2014 - 1:54 PM
MONTREAL - Hockey is a religion in Quebec. Just ask the Roman Catholic Church.
The church is giving Habs fans a chance to support the only Canadian team in the Stanley Cup playoffs and do a little charity work by donating $1 to light a virtual candle on the www.laflammedesseries.ca website.
The contributions will go toward the church's annual fund drive.
The website went up on Wednesday before the Canadiens defeated the Tampa Bay Lightning 5-4 in overtime in their first playoff game.
Already numerous virtual lights are twinkling off the page, along with messages of support such as "Go Habs Go" and a long prayer for Habs goalie Carey Price.
Xavier Blais, whose DentsuBos agency is behind the promotion, says the site has not been officially endorsed by the hockey team but the red, white and blue colours of the candles and its mention of "Sainte-Flanelle" leave little doubt as to the identity of the team in question.
The campaign will continue while the Canadiens remain in the playoffs.
News from © The Canadian Press, 2014