Tourism Kamloops announces new brand - InfoNews

Current Conditions


Tourism Kamloops announces new brand

The view of Kamloops from Kenna Cartwright Park.
Image Credit: FILE PHOTO
May 19, 2017 - 12:00 AM

KAMLOOPS – Early this week Tourism Kamloops announced a rebrand from the original and nearly 12-year-old brand of ‘Playtime Redefined’ to the fresh motto of ‘Boldly Unscripted.’

Tourism Kamloops is the local group in charge of marketing Kamloops as a tourism destination and having a brand to lean on is a big part of what they do. 

To be clear, the new brand is separate from the City of Kamloops' slogan of ‘The Tournament Capital,' which drives home the idea of Kamloops as a sport hosting destination.  

The group was still using the original motto and the company was due for a rebrand, according to Monica Dickinson, of Tourism Kamloops. It was officially launched on May 16. 

"It's quite remarkable, to be honest, most brands are reinvigorated every five years or so," Dickinson says. "It was time to have a refresh, for sure."

Tourism Kamloops staff will work with City staff to try and mesh the two brands together.

Part of the new marketing strategy is a roving 360 Kamera Krew. The group will be out and about in Kamloops over the next year, filming “real moments with real people” and coaxing people into an adventure or spontaneous change of plan.

“You will find our Kamera Krew at typical traveler stopping points along the highway where they will challenge people to change their plans - to give Kamloops a try,” Beverley DeSantis of Tourism Kamloops says in a release. “If the challenge is accepted, our Krew will make them the stars of their own adventure and share their moments online.”

Results of the campaign will be posted online.

To contact a reporter for this story, email Kim Anderson or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

We welcome your comments and opinions on our stories but play nice. We won't censor or delete comments unless they contain off-topic statements or links, unnecessary vulgarity, false facts, spam or obviously fake profiles. If you have any concerns about what you see in comments, email the editor in the link above. 

News from © InfoTel News Ltd, 2017
InfoTel News Ltd

  • Popular kamloops News
  • Comments
  • Woman locked in Vernon cemetery turns to social media to get out
    VERNON - While cemeteries can usually sombre places for quiet relaxation, they're certainly not somewhere you'd want to spend a night. Unfortunately for Melanie Mae, that's a prospect
  • Kamloops police seeking child and guardian
    KAMLOOPS - A boy and his aunt have not checked in for two days, and now RCMP are requesting the aunt make contact. Kamloops RCMP received a report to check the well being of a six-year-old b
  • That flu you have may not be the flu
    PENTICTON - So, you went to the trouble to get a flu shot this year, but you ended up spending a week on the couch with body aches, chills, a cough, sore throat and congestion anyway? Cheer
  • South Okanagan man gets letter from prisoner who shot him and left him for dead
    PENTICTON - When Ronald Teneycke one of the South Okanagan's most notorius prolific offenders, was declared a dangerous offender after months of court proceedings last March,Teneycke's las
  • One man dead after shooting in Cache Creek
    CACHE CREEK - RCMP are investigating a shooting in a Cache Creek home that has left a man dead. Police responded to a 911 call at a home in the 1000 block of Collins Road in Cache Creek at a
View Site in: Desktop | Mobile