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October 27, 2022 - 4:00 PM
One in three Canadians has cancelled a TV streaming service in the last six months largely as a direct response to the increasing cost of living.
A recent Angus Reid Institute poll found the 18- to 34-year-old demographic was more likely to have cancelled a streaming service with 11 per cent in that age group saying they'd cancelled more than one service.
At least half of Canadians surveyed said they cancelled as a direct response to the cost of living crisis.
Close to 40 per cent said they'd cancelled because they weren’t using certain the service as much, while another 24 per cent said they'd cancelled because the service wasn't up to par.
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While the results of the survey may concern streaming companies, the results show streaming services are now more popular than cable or satellite TV.
In 2016, almost half of the nation had a streaming service. That number has since jumped, and currently 85 per cent of Canadians use at least one streaming service while only 60 per cent have cable or satellite TV.
Who uses Netflix, Amazon Prime, Crave and other services is clearly defined by age demographics.
While roughly six per cent of 18- to 44-year-olds don't have any streaming services, for those over 65 years old that number jumps to 26 per cent.
For those 54 years and older, 82 per cent still subscribe to cable or satellite TV, while only 41 per cent of 18- to 34-year-olds say the same thing.
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