Lauren Shular is the artist behind the Apexico logo.
Image Credit: SUBMITTED / Christy Shular
December 02, 2020 - 7:00 AM
An idea that began as a whimsical comment over supper has caught on with members of the public looking for some positivity during the COVID-19 pandemic.
Christy Shular and her family are big fans of Apex Mountain Ski Resort west of Penticton. They own two condos in the Apex community and spend a lot of time on the hill.
Christy says the family was discussing the fact they wouldn’t be able to go to Mexico this year during a “taco Tuesday” supper at their condo when Christy’s husband said, “who needs Mexico when we have Apexico?”
“We all thought that was a pretty cool idea, so we turned to our daughter Lauren who’s the artist in the family and said, ‘you should draw something up. I’m pretty sure we could make some T-shirts and sell this. It would be fun,'" Christy says.
Christy Shular says response to the Shular's 'Apexico' T-Shirts have been "awesome," selling out the initial run in a week.
Image Credit: SUBMITTED / Christy Shular
The idea took on a life of its own last week after Lauren developed a logo and T-shirts were printed.
“My husband had a few connections from his work in the golf industry. We got some T-shirts made up and began advertising on social media, and we’ve just been inundated. It’s been awesome,” Christy says.
She’s busy putting in an order for more T-shirts to fill the steady demand.
The family is also looking at producing toques.
“It’s a fun way to see a positive side in this whole pandemic. Let’s go outside, have some fun and create our own ‘Apexico.’ We’re trying to get some fun happening and to get people to see past COVID-19 problems,” she says.
Those wishing to order a T-shirt should contact Christy at christyshular@gmail.com
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