November 14, 2012 - 1:32 PM
The City of Vernon's environment arm is trying to sharpen its focus as it reassesses its marketing budget to reach and appeal to a broader group of people.
Brooke Marshall, Vernon's environmental planner, says it's tough getting people out to some of the events.
Earth Hour and Rivers Day projects, which received minimal community participation in previous years, will no longer be promoted by the city. The funds used for these events will instead be put towards publicizing the events that are staying. Earth Day and Environment Week have been better sellers, Marshall said, and are better choices for the cash.
"We're trying to get the best bang for our buck [by focusing] on the most popular events," she told councillors at a committee meeting Tuesday morning.
Marshall said it has often been a struggle to get the word out about the city's sustainability events, and hopes that directing more money at advertising and promotion will help. The use of social media sites like Twitter are anticipated to encourage wider community participation.
Marshall requested that council pre-approve a 2013 operating budget of $11, 000—approximately the same sum as for 2012.
News from © InfoTel News Ltd, 2012