April 25, 2015 - 7:33 PM
KELOWNA – Immersive Media of Kelowna and Hollywood’s Digital Domain Holdings have struck a joint venture called IM360 to create ground breaking immersive entertainment.
The “immersive entertainment” will be for multiple platforms, including virtual reality systems, and playback on tablets, smart phones and televisions, according to a media release.
Immersive Media, with its head office in Kelowna, has created immersive video for Disney ABC, American Express, Converse, Turner Broadcasting and Mountain Dew.
Digital Domain, with offices in Vancouver and Los Angeles, brings visual effects experience to the table. The company is behind the effects in “Iron Man 3,” the Transformers trilogy, “Maleficent,” the X-Men franchise and “Titanic.”
“We are thrilled to be partnering with the talented people at Digital Domain,” Immersive Media president and CEO Myles McGovern says in the release. “It’s an exciting time for virtual reality and Immersive’s IP is essential in the growing VR space. The combination of these innovative companies will make immediate impact on the rapidly changing world of VR entertainment.”
Immersive Media is considered a pioneer in 360-degree, full-motion video. Its technology was used in Taylor Swift’s Blank Space video and for broadcasting Conan O’Brien’s show in what the comedian calls CONAN360.
“New visual experiences are exploding across the world, impacting advertising, television, film and gaming, and Immersive Media have been at the forefront for years,” Digital Domain chair and CEO Daniel Seah says in the release. “To drive the content revolution, it’s crucial for us and our partners to be ahead of the curve. Immersive Media shares our vision of innovation, and this joint venture allows us to combine our unique complementary strengths.”
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News from © InfoTel News Ltd, 2015