September 28, 2015 - 4:30 PM
VERNON - Dog lovers are lapping up a new hemp-based pet product made by a North Okanagan company.
True Leaf Medicine International Ltd. launched its nutritional dog-chews, which contain hemp, at a pet industry trade show in Toronto Sept. 20, and CEO Darcy Bomford said pre-orders are already bounding in.
“The last two weeks have been a whirlwind as we introduced the product line to the North American marketplace. We’re blown away by the response,” Bomford said in a media release. “When you see people so excited about what we are doing, it’s obvious all of our hard work is starting to pay off.”
Three dog chews, True Love, True Spirit, and True Calm, are slated to go on sale in stores by late October. Bomford said pre-orders have already made up 10 per cent of the company’s revenue goal for year one.
The hemp-based chews "will be followed with a proposed new animal drug application for a cannabis-based pet medication which would be sold to the veterinary market," according to the company's website.
The chews, which are made to address joint pain and anxiety in dogs, proved popular at a recent cannabis convention as well. Over 85 people at the International Cannabis Business Exhibition in Los Angeles signed up for future orders, including several medical marijuana collectives, dispensary owners and a grocery chain.
True Leaf has also applied to Health Canada to open up a licensed medical marijuana production facility in Lumby — for humans — and is currently awaiting final approval. True Leaf Medicine Inc. is chaired by former B.C. premier Mike Harcourt.
Image Credit: True Leaf Medicine International Ltd.
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— This story was corrected at 10:12 a.m, Saturday, Oct. 3, 2015 to clarify the dog chews are a hemp-based product and do not contain medical marijuana.
News from © InfoTel News Ltd, 2015