July 08, 2014 - 3:39 PM
KELOWNA – The annual Keloha music festival is back for the third year in a row, and organizers have managed once again to secure some of the top up-and-coming names in indy, alternative and rock music today.
The three day festival features more than 70 live acts, but Wet Ape entertainment director Kelly Shepherd says parents are encouraged to bring their kids to this family-friendly event.
“Keloha is for music-lovers or any family looking for something to do,” she says. “It’s a very laid-back atmosphere where you can check out some amazing up and coming artists who have never played in this area before.”
The event starts Friday and among the performers are The Naked and Famous, Local Natives, Kongos, Monster Truck, Sky Ferreira, Hey Ocean! and more.
“A lot of these artists are still emerging,” Shepherd says. “Last year we had Capital Cities before they got massive and this year we have Kongos; Keloha is a great opportunity to catch artists before they become unaffordable.”
Wet Ape Productions is the team behind Kelowna’s other major summer festival Centre of Gravity, but Shepherd says although Keloha is similar to COG, it is more about music than adrenaline sports, and more family-friendly.
“We focus on live indy, alternative and rock & roll music at Keloha,” Shepherd says. “But we have stuff for the whole family.”
This year there will be a VIP beverage garden, more temporary art installations, stand up paddle races and interactive activities for kids. There will also be a beer garden, gymnastics, yoga, a sandcastle station, sidewalk chalk drawing and day care service.
Shepherd says another huge attraction is the island stage, where the audience can watch bands like Naked and Famous and The Kongos from the beach or water.
“We run the island stage for our kickoff on Friday night then we will have performers on both stages Saturday and Sunday," she says.
The afterparty series has also been expanded to seven venues from four and Shepherd expects as many as 15,000 people to come through their gates over the three days.
“There’s a lot more diversity in the performers this year, especially the afterparties,” Shepherd says. “It’s a really incredible, safe experience.”
Tickets can be bought at the gate or online at the Keloha website where a venue list and site map are also available. Tickets are half price for kids age six to 12 and free for kids under five.
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News from © InfoTel News Ltd, 2014