January 22, 2015 - 4:34 PM
KELOWNA - Two Kelowna women think they have a sparkly solution for anyone looking to send a fun, harmless message to friends or enemies they think could use a little more glitter in their lives.
Sendrevengeglitter.com is a Kelowna-based website that for $9.99 will mail an anonymous envelope containing the most infuriating craft product there is – glitter.
Started three days ago by friends Naomi Miller and Kristen Wild, the website promises a friendly way to get sparkly revenge on someone you like.
“Some people have asked us why we would want to do this, but our thought is that if you really hate someone you’re not going to spend $10 to send them glitter,” Miller says. “We think it’s a good way to say ‘hey, let’s not take ourselves so seriously’.”
For the price of $9.99, customers can send an anonymous, glitter-filled envelope anywhere in the world that also contains a short message, either personally written or chosen from a list of lighthearted jabs like ‘I know what you did’ or ‘Have a sparkly day’. There is also information on how to return the favour without divulging the senders name.
“The messages are cheeky but they’re not aggressive,” she says.
The pair got the idea from an Australian startup, shipyourenemiesglitter.com, that recently sold for $85,000 after news of its startling success was picked up by Time Magazine, USA Today, Slate, Mashable and others.
The auction website Flippa.com says shipyourenemiesglitter.com took in $20,000 in sales in just four days.
“When we heard about the idea my girlfriend and I were laughing so hard but the original website from Australia is so mean and so crass,” she says. “We wanted to give people a different option for those who don’t want to send an insult.”
Since launching the website three days ago, sendrevengeglitter.com has mailed envelopes all over the world, including New York, Britain, Scotland and New Zealand. Miller says so far more than half of the orders have been placed by women but men are getting in the spirit too.
“It’s not hostile in any way and it’s not about hate,” she says. “If people want to send a truly mean message we tell them that’s not what this is about.”
Their Instagram account already has 327 followers including The Huffington Post and Reddit TV.
“We hope people will take photos of the mess it made and share it on Instagram,” she says. “We’re not doing it for the money, it’s really just to entertain people. We laugh so hard when we’re doing it.”
Miller says they plan to do a Valentines Day promo as well as a Super Bowl option sometime in the next few weeks.
“We thought it would be fun for people to send their team colours to a friend who maybe likes another team just as a funny way to say theirs is better,” she says. “We are not condoning bullying or harassment. This is for people who can take a joke. We’re about less bitter, more glitter.”
If you know someone who could use some sparkle, visit the Send Revenge Glitter website.
To contact the reporter for this story, email Adam Proskiw at firstname.lastname@example.org or call 250-718-0428. To contact the editor, email email@example.com or call 250-718-2724.
News from © InfoTel News Ltd, 2015