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Disney's 'Cinderella' is belle of the box office with $70.1 million weekend debut

This image released by Disney shows Cate Blanchett in Disney's live-action feature film inspired by the classic fairy tale, "Cinderella."
Image Credit: AP Photo/Disney, Jonathan Olley
March 15, 2015 - 2:28 PM

NEW YORK, N.Y. - "Let It Go" may be Walt Disney's anthem these days, but "Everything's Coming Up Roses" might be the more accurate theme song for the Disney juggernaut.

Disney's recent streak continued over the weekend with the $70.1 million North American debut of its traditional, sumptuously costumed fairy tale adaptation "Cinderella," according to studio estimates Sunday. Interest in the film, directed by Kenneth Branagh and starring Lily James of "Downton Abbey", was boosted by a "Frozen" short, "Frozen Fever," that played before the feature.

Disney's box-office surge has been propelled partly by the so-called "halo effect" of "Frozen," a sequel to which Disney announced last week. But it's also been driven by the appeal of seeing Disney cartoon classics turned into live-action fantasies. "Cinderella" follows previous live-action hits like "Maleficent" (whose May 2014 debut of $69.4 million "Cinderella" narrowly bested) and "Alice in Wonderland."

The holiday release "Into the Woods," from the Stephen Sondheim musical, added to the live-action trend, and many more are on the way. "The Jungle Book," ''Beauty and the Beast" and "Dumbo" are all coming in live action, as is a sequel to "Alice in Wonderland."

Disney has also found big profits in capitalizing on female moviegoers, who made up the largest chunk of "Frozen" and "Malificent" fans. The audience for "Cinderella" was 66 per cent female, Disney said.

"There is seemingly a lot of appetite for these stories to be told, I think, in part because many of them have a female protagonist and we've seen there's significant box-office success that can come by featuring female-driven stories," said Dave Hollis, head of distribution at Disney.

"'Frozen Fever" was certainly part of why we're seeing the kind of success that we did this weekend," Hollis said. "In and of itself, 'Cinderella' is absolutely a great stand-alone experience. But it ends up being a one-plus-one-equals-three thing for the consumer."

The success of "Cinderella," which cost about $95 million to make, was international. It made $62.4 million overseas, including $25 million in China. Disney could also celebrate "Big Hero 6" becoming the top-grossing worldwide animated release of 2014; the Oscar-winner has made $633 million globally.

With Disney's high-priced but lucrative ownership of Marvel, Lucasfilm and Pixar, the studio will be flexing its strength throughout 2015 with releases like "The Avengers: Age of Ultron," ''Inside Out" and "Star Wars: The Force Awakens."

"Disney is just a well-oiled machine that is firing on all cylinders right now," says Paul Dergarbedian, senior media analyst for box-office data firm Rentrak. "It's about this Disney umbrella which encompasses these incredible crown jewel brands they have. 'Cinderella' is just the latest example."

While Disney was flexing its might, the powers of another box-office force, Liam Neeson, were checked. Neeson's latest thriller, "Run All Night," a New York crime saga co-starring Ed Harris, opened with $11 million for Warner Bros.

The film's poor performance marks the weakest debut for the "Taken" star as an action film lead. Dergarbedian noted Neeson's appeal is strongest in PG-13 rated films (all three "Taken" films, "Non-Stop"), while weaker in R-rated releases like "Run All Night" and last year's "A Walk Among the Tombstones."

Last week's top film, the sci-fi thriller "Chappie," from "District 9" director Neil Blomkamp, slid to fifth with $5.8 million for Sony Pictures.

In limited release, the critically acclaimed independent horror film "It Follows" earned a robust $163,000 on just four screens.

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theatres, according to Rentrak. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.

1. "Cinderella," $70.1 million ($62.4 million international).

2. "Run All Night," $11 million ($6.6 million international).

3. "Kingsman: The Secret Service," $6.2 million ($13.7 million international).

4. "Focus," $5.8 million ($13.5 million international).

5. "Chappie," $5.8 million ($13.6 million international).

6. "The Second Best Exotic Marigold Hotel," $5.7 million ($4.1 million international).

7. "The SpongeBob Movie: Sponge Out of Water," $4.1 million ($4.3 million international).

8. "McFarland, USA," $3.7 million.

9. "American Sniper," $2.9 million ($8 million).

10. "The DUFF," $2.9 million.

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Estimated ticket sales for Friday through Sunday at international theatres (excluding the U.S. and Canada), according to Rentrak:

1. "Cinderella," $62.4 million.

2. "Big Hero 6," $17 million.

3. "Kingsman: The Secret Service," $13.7 million

4. "Chappie," $13.6 million.

5. "Focus," $13.5 million.

6. "Jupiter Ascending," $8.7 million.

7. "Fifty Shades of Grey," $8.3 million.

8. "American Sniper," $8 million.

9. "Run All Night," $6.6 million.

10. "From Vegas to Macau II," $5 million.

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Universal and Focus are owned by NBC Universal, a unit of Comcast Corp.; Sony, Columbia, Sony Screen Gems and Sony Pictures Classics are units of Sony Corp.; Paramount is owned by Viacom Inc.; Disney, Pixar and Marvel are owned by The Walt Disney Co.; Miramax is owned by Filmyard Holdings LLC; 20th Century Fox and Fox Searchlight are owned by 21st Century Fox; Warner Bros. and New Line are units of Time Warner Inc.; MGM is owned by a group of former creditors including Highland Capital, Anchorage Advisors and Carl Icahn; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC is owned by AMC Networks Inc.; Rogue is owned by Relativity Media LLC.

News from © The Associated Press, 2015
The Associated Press

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