BC Tree Fruits to release signature cider
Starting April 1, a new cider by BC Tree Fruits will be available at select BC Liquor Stores, beer and wine stores and restaurants.
Image Credit: Contributed
March 30, 2015 - 1:04 PM
KELOWNA – A new cider by will be available at select B.C. Liquor Stores, beer and wine stores and restaurants as of April 1 and it's no joke.
Broken Ladder cider comes from B.C. Tree Fruits and has been in the works for years. The development process included an intensive recipe process, partnerships in the craft cider market and the construction of an in-house cidery and tasting room in Kelowna, according to a media release.
“Broken Ladder is a secret blend of six local B.C. Tree Fruit apple varieties picked from Okanagan Valley orchards. The premium craft cider is well balanced, golden-straw in colour with no added sugar or flavours,” project manager Mike Daley says in the release.
Daley says they took the same approach to creating the cider as vintners take to making wine.
"We envisioned a cider true to its natural form. The taste is as real as it gets,” he says, adding cider is the perfect answer for apples not destined for the fresh market.
It proudly lists only one ingredient on the can — B.C. apples.
"B.C. Tree Fruits represents over 500 families. Those families represent over 80 per cent of the tree fruits grown in British Columbia,” he says. “It makes sense to add value for these families and consumers by creating a cider, true to their roots."
The B.C. Tree Fruits Cider Company brand will feature the iconic Tree Fruits leaf to identify with the strong reputation of the brand across Canada.
"The craft cider category is one of the fastest growing in the beverage sector," marketing manager Chris Pollock says in the release. "We are an authentic homegrown producer — apples are locally handpicked and pressed right in our own cidery, resulting in a premium cider."
To contact the reporter for this story, email Adam Proskiw at firstname.lastname@example.org or call 250-718-0428. To contact the editor, email email@example.com or call 250-718-2724.
News from © InfoTel News Ltd, 2015