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Why join a wine club?

Shopping for boutique wine in the Okanagan Valley would be a challenge if not for the convenience of wine clubs.

Simply select the wine you want to buy, process your payment and the wine is delivered to your door. Not every wine made in the Okanagan Valley is available on liquor store shelves, so if visiting local wineries is not possible at present, the only way to sample rare options is through online purchasing. Although you don’t have to join a wine club to order online, membership offers serious perks, including a selection of your favs sent directly to your door every season. Having a regular supply of wine delivered directly to you with no hassle, and the ability to replenish hard-to-find wines are conveniences members enjoy.

Another perk offered by local boutique wineries, like the uber-popular Vibrant Vine Winery in Kelowna, are promotional discounts and options to build your own case during commitment months. Look for clubs with no annual membership fee and different commitment levels so you can customize your deliveries to accommodate both your palate and budget.

Often, wine clubs offer cases containing interesting wines we would not normally buy ourselves, helping break the “buying mold” and making new discoveries possible. So, next time you’re online shopping for wine, or visiting one of the Okanagan Valley’s stunning lakeview wineries, ask the staff for details about their club membership. Whether you like bold fruit-driven Cabernet or a lighter earthy bubbly, you’ll find the perks of wine club membership worthwhile.

 

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