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With snowbirds are no longer flocking to the south and more people seeing themselves through Zoom, a Kelowna cosmetic treatment facility is seeing a huge spike in business amid the pandemic.

Liette Saulnier, manager at Kelowna’s GLO Antiaging Youth Lab, said when the business reopened last year in May after temporarily closing due to COVID-19 health restrictions, the demand for cosmetic treatments kept growing.

“Think about clients who had to cancel their travels. A lot of meetings are happening virtually through Zoom and people are being a little bit more conscientious about how they’re looking because when they’re looking at themselves on a computer screen,” she said.

Clients have been coming in reporting they don’t like the way they look on Zoom, she said.

There’s been a huge increase in face-related treatments, around the eyes especially. With summer inching closer, body contouring has also increased as people haven’t had the same access to gyms as they normally would have, she said.

“Our coolsculpting machine is extremely busy right now,” Saulnier said. “We have a sister location in Calgary and it’s very similar there as well.” 

Business has increased by 150% compared to the previous year, she said.

We tend to have a little bit more of a waiting list and had to accommodate our hours a little bit more too, it’s very interesting.”

Referred to as the Zoom Boom, BBC reported a spike in surgical and non-surgical treatments around the world.

In June, the American Society of Plastic Surgeons reported in a nationwide survey, 49% of those who haven't had plastic surgery indicated they are open to cosmetic or reconstructive treatment in the future, during the pandemic.

Of those, 28% would consider a first-time cosmetic procedure. Those who had previous procedures reported improved overall confidence, while 29% of all respondents indicated specific treatments like rhinoplasty, face lifts and breast augmentation are top of mind for them. 

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