This image provided by E-Trade shows part of a television ad scheduled to air during the 2010 Super Bowl. E-Trade began its "talking baby" campaign in 2008 during the Super Bowl, at a time when online investing was not as common. Having a talking baby trade stocks was a way to show people that E-Trade's investing services were so simple even a baby could make money trading stock on the site (AP Photo/E-Trade) NO SALES
March 21, 2014 - 12:41 PM
NEW YORK, N.Y. - The E-Trade baby will finally stop talking.
In the investor site's new ad, the baby — who looks like a harmless, adorable tot but talks like a character out of "The Wolf of Wall Street" — is upstaged by a cat named Beanie that sings. The tot quits in disgust at the end of the ad.
E-Trade began its "talking baby" campaign in 2008 during the Super Bowl, at a time when online investing was relatively rare. But six years later, online investing is common.
There's no word on what E-Trade's next marketing campaign will be.
News from © The Associated Press, 2014