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Target to reinvigorate shopping experience

Falicia Stephen and daughter Mackenzie stroll the aisles of the latest addition to Village Green Mall: Target.
May 07, 2013 - 2:18 PM

A store manager in Vernon's Village Green Mall hopes the arrival of Target will reinvigorate the shopping centre.

Falicia Stephen, manager of Claire's, was at Target's grand opening Tuesday with her daughter Mackenzie.

"It's a good thing for the community, it gives the mall something else," Stephen says.

Something it desperately needed, she adds. "When you walk through the mall, you see lots of empty stores waiting to be leased."

She says Target will offer more variety and attract customers to the mall, sparking renewed interest in the shopping centre. Contrary to what one might expect, she's not afraid of Target stealing business from her store. More people in the mall, regardless of the store they came to visit, means a higher volume of people strolling through the center's other shops, she says.

"The mall is a bit of a ghost town during the week," she says. "Hopefully this will improve business."

With the eye of a store manager, Stephens points out Target's smart layout.

"It's more open, it seems a lot bigger than Zellers," she says, adding product placement, and the location of the tills is superior to what Zellers had.

"Target will definitely give Walmart a run for its money," she says. 

To contact the reporter for this story, email Charlotte Helston at or call (250)309-5230.

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