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New Kelowna-based online streaming platform focuses on positive content

Kelowna's own online streaming platform, notTV, launched their crowdfunding page last week, with hopes of raising $60,000.
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July 20, 2017 - 4:30 PM

KELOWNA - A new online television channel is coming to your computer, and it will be based in Kelowna.

notTV is a community based, start-up video streaming service focussing on local content. Its cooperative platform means the money that goes into the company, goes right back to the artists.

“We want to make the world a better place through media,” notTV marketing coordinator Lauren Hjalmarson says. “The reason it’s called notTV is we feel there’s a lot of problems with traditional media in the way that it is violent and fear based. We think T.V. needs to be different.”

The brainchild of CEO and founder Travis Cross, notTV has been a vision for the past 10 years, according to Hjalmarson. The group made their first public appearance last Saturday, by doing a flash musical mob downtown Kelowna, in order to launch their online fundraising campaign.

So far, in just under a week, the group has raised just over $1,750 of their total goal of $60,000.

“As a startup our cashflow is a key area of focus,” Hjalmarson says. “This money would directly fund the company, and build towards our dream of launching a streaming platform promoting positivity.”

The streaming platform will enable viewers to customize what they watch, much like a music playlist. The platform will look similar to that of Netflix, but you will be able to skip between programs using a playlist displayed on the side of the screen. If you are streaming a free channel, you can skip back 72 hours.

“You can create your own channel, or use on of our curated channels, just like it’s nice to play your own music and nice to have a playlist made for you, we give you that option,” she says.

The channel gives local artists a platform in which they can be showcased. Whether it is Canadian filmmakers, or musicians, there is a space for everyone.

According to Hjalmarson, notTV is expecting to launch their feature show in September. The show, called notNow, will feature a news section, an artist feature, community feature, a behind the scenes segment, a countdown of content that has been submitted and a creative web series.

“I’m super excited about the creative web series,” Hjalmarson says. “There’s a pilot on our crowdfunding page and the response we’ve gotten so far has been great.”

At the moment, notTV is holding a video contest in order to build content they can stream. It’s open to all artists and the deadline is July 31. The winner will get a cash prize of $500.

Another fun way the organization is fundraising is giving donors the opportunity to have their name put into a beatbox. For $33, you can have your name incorporated into a freestyle beatbox session, and be sent a video to remember the song forever.

notTV is also offering a lifetime access pass at a discounted rate. For $999, 10 backers will get unlimited access to notTV, for life.

“We think it’s really interesting and exciting what we’re doing, and we want people to discover it with us.”

-This story was updated at 2:45 p.m. Friday, July 21 to identify Travis Cross as the founder of notTV.


To contact a reporter for this story, email Jenna Hickman or call 250-808-0143 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

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News from © InfoTel News Ltd, 2017
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