Kelowna's Pela is expanding its green reach - InfoNews

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Kelowna's Pela is expanding its green reach

Pela has gotten a bit bubblier.
May 21, 2020 - 2:30 PM

Kelowna-based company Pela is spreading its biodegradable reach beyond compostable alternatives to plastics and into personal care products.

Pela recently acquired Habitat Botanicals, which since 2017 has been creating waste-free alternative bathroom products out of its Vancouver-based facilities.

The company started with its flagship plastic-free deodorant, and it now offers everything from shampoo and conditioner bars all the way to zero-waste toothpaste, compostable floss and bamboo toothbrushes.

“Pela is proud to welcome Habitat, our new sister company to our waste-free family,” said Pela CEO, Matt Bertulli in a media release.

“Like any family dynamic there are different practices and products, but one thing that ties us together is our goal to reduce global plastic waste.”

Pela’s goal is to reduce a billion pounds of plastic from the waste stream, and Habitat Botanicals displaced about 300,000 units of plastic from entering the ecosystem. With Pela’s investment, they expect to replace 2,000,000 units of plastic just this year alone.

“The mission of our business has always been to do as much good for the planet as possible,” Habitat Botanicals co-founder, Jaymie Friesen said in a media release.

“We have always wanted to give customers a quality experience. Between 2017 and now, we’ve experienced every growing pain a startup company could experience. But our new alignment and partnership with Pela marks a new era for Habitat… one where we can achieve our mission and goals better and more thoroughly than we could have ever dreamed of and we’re all extremely excited about it.”

Pela is most notably known for making the world’s first 100-percent compostable phone case. Since then, the company has expanded their line of products to include AirPods cases, a zero-waste liquid screen protector, radiation reduction inserts, sunglasses, and most recently, a guidebook on how to cultivate a positive outlook in life, curated to the world’s current status, called Pela’s Guide to Positivity. Pela’s products have not only wowed customers, but also big-time celebrities like Jay-Z, who in 2019 backed the company with his VC Firm, Marcy Venture Partners.

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