iN VIDEO: SPCA launches cat overpopulation awareness campaign in Kamloops | iNFOnews | Thompson-Okanagan's News Source
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iN VIDEO: SPCA launches cat overpopulation awareness campaign in Kamloops

There are $200 prizes up for grabs in the SPCA (Un)wanted poster campaign in Kamloops.
Image Credit: SUBMITTED/BC SPCA

B.C. SPCA is offering prizes in Kamloops with a new awareness campaign aimed at dispelling misconceptions about unwanted cats.

The (Un)wanted campaign launched today, June 23, and uses interactive posters, which Kamloopsians will find in Brocklehurst, North Shore and Downtown areas over the next three weeks, according to B.C. SPCA media release.

“Our hope is to encourage members of the community to investigate preconceived notions of what are sometimes considered unwanted cats,” Ashley Fontaine, B.C. SPCA community engagement manager, said in the release.

Each (Un)wanted poster will feature one of nine different local cats and a QR code linking to that cat's story.

Image Credit: SUBMITTED/BC SPCA

“It’s a good opportunity for them to learn how the cats ended up in these situations, and, hopefully, inspire individuals and the community at large to think about what they can do to help reduce the number of unwanted cats in Kamloops," Fontaine said.

By scanning the QR code, participants can enter to win one of three $200 gift certificates from local businesses.

One entry is granted for each of the nine cat posters spotted.

In May, B.C. SPCA also started a low income spay and neuter pilot-project, which is part of their campaign to address an overpopulation of cats in Kamloops.

The Kamloops branch has experienced the highest intake of cats for several years, when compared to B.C. SPCA locations throughout the province.


To contact a reporter for this story, email Levi Landry or call 250-819-3723 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

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