iN VIDEO: Okanagan musician takes viral country music video character to new heights | iNFOnews | Thompson-Okanagan's News Source

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iN VIDEO: Okanagan musician takes viral country music video character to new heights

Clark W. and his 'band.'
Image Credit: FACEBOOK/Clark W.
June 21, 2020 - 7:30 AM

When Jordan Wiberg's mother shared his self-deprecating "Up Here, in Canada" Youtube video, the song soon went viral, and now the Lake Country music producer is taking his alter ego, Clark W. a few steps further.

Wiberg is getting ready to launch a Clark W. brand, selling T-shirts, toques, and ball caps. His pseudonym Clark W. has his own podcast, and he has companies wanting to partner up with him for advertising. He's writing more songs and making more music videos.

"Had this taken off during any other time but COVID I wouldn't have had time to do anything with it," Wiberg told "But because I just about lost most of my normal work hours... I actually have time to focus on this song and this Canadian brand and make Clark a bit of an interesting character."

The song, "Up Here, in Canada" quickly hit over million Youtube views within a couple of weeks of being released in April. By June 19, 1,687,240 people had watched it on Youtube.

"Before my mom shared, it I had eight subscribers and now I have 2,500," Wiberg said.

As all his other work has dried up, Wiberg says he's had time to put into Clark W.

"I just kind of created this character of Clark W... he's not the smartest guy in the world but he means well," he said. "He doesn't take himself too seriously but he has a nice mullet, which I call country curtains, and a toque and wrap around glasses and cut off jean shorts and some good Canadian work boots."

Details of his branding launch and which companies want to advertise with him are still under wraps, but Wiberg says a new song is soon to be released, a country song about being dumped. He also has more videos planned.

He also started making money on Youtube, which he says was a bit of a pipe dream for him. But while people think he's making thousands and thousands of dollars, the reality is quite different. Wiberg didn't register with Youtube until after the video had 1.6 million hits, so is only making money on it since then and the royalty cheque aren't what people think.

And while his band is actually just him, he says he’s been booked to play a gig on Canada Day in Lake Country.

To contact a reporter for this story, email Ben Bulmer or call (250) 309-5230 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

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