Vernon resident and photographer Alexa Wyatt is pictured in this photograph taken in February.
Image Credit: SUBMITTED/ Alexa Wyatt
April 30, 2025 - 4:00 AM
Less than a year ago Vernon resident Alexa Wyatt picked up her camera while recovering from a car accident and is turning her photography hobby into a business that gives back to her community.
A massage therapist and esthetician, the accident left her with a torn shoulder preventing her from working.
“I was sitting around having a bit of a ‘poor me’ time and my boyfriend suggested I pick up my camera,” she said. “Photography was a creative outlet and making it a business was a dream but I didn’t see it becoming a reality.”

This fantasy boudoir photograph was taken by Vernon resident Alexa Wyatt in January.
Image Credit: SUBMITTED/ Alexa Wyatt
Wyatt is an advocate for mental health so she contacted the Canadian Mental Health Association and helped put on a fundraiser in March where she raised money doing portrait photography by donation in downtown Vernon.
Positive reactions to her work from the public prompted Wyatt to take a deep dive into her creative process as a photographer.
“My process is rooted in connection to the people I’m photographing and the story we’re trying to tell each other,” she said. “It usually starts with a feeling or spark of inspiration.
“I spend time imagining how I want the image to feel and not just look. I want to understand their energy and vision and what they want to express. It’s about creating an environment where they feel comfortable enough to be their authentic selves.”
Some of Wyatt’s photos include clients burning books or flowers, an idea one of her clients came up with a few months ago. The client wanted to burn a bouquet of flowers from her ex-boyfriend to symbolize the separation.
“I instantly saw the vision,” Wyatt said. “It’s not just about destruction with the burning, it’s about transformation. It’s about taking something symbolic and creating powerful visuals with it, and the meaning behind it.”

The silhouette of a couple kissing was photographed in Vernon in April.
Image Credit: SUBMITTED/ Alexa Wyatt
Wyatt said five per cent of whatever she earns as a photographer goes back into the community to support women’s mental health. Most recently, Wyatt’s donation went to buy clothes for a client on a budget who also was given a free photo shoot.
“I’m a big advocate for mental health, it’s so important,” she said. “I’ve struggled with it in the past and so have family members. I like to help take away the stigma, it’s all about empowerment and helping each other.”
READ MORE: 'Go for a roll': Kelowna photographer captures unique views from his wheelchair
She's about to begin a program through Community Futures where she will learn how to build up a successful business. Upon completion she will have a grand opening for her business but hasn’t carved out the details of it yet.
Her future goals include collaborating with friends working in the mental health industry to start a program teaching photography to kids with mental health barriers or disabilities.

This enchanting photo was taken in Vernon in January.
Image Credit: SUBMITTED/ Alexa Wyatt
Wyatt is offering Mothers Day photo sessions on a pay-what-you-can basis in Polson Park in Vernon on Sunday, May 4, and spots are limited.
“My favourite client comment is, ‘is that me?’” she said. “It’s my favourite thing anybody can ever say.”
Inquiries or booking requests can be sent through her website at Ego And Soul Photography.

Roses burn in a photograph taken by Alexa Wyatt.
Image Credit: SUBMITTED/ Alexa Wyatt

A woman wades through the water in a pink gown in the Vernon area.
Image Credit: SUBMITTED/ Alexa Wyatt
To contact a reporter for this story, email Shannon Ainslie or call 250-819-6089 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.
We welcome your comments and opinions on our stories but play nice. We won't censor or delete comments unless they contain off-topic statements or links, unnecessary vulgarity, false facts, spam or obviously fake profiles. If you have any concerns about what you see in comments, email the editor in the link above. SUBSCRIBE to our awesome newsletter here.
News from © iNFOnews, 2025