A Greenpeace ad is displayed on a solar powered billboard in Edmonton on Friday June 29, 2012. Earlier this month, Greenpeace said it had a deal with billboard company Pattison Outdoor to display its ad in downtown Edmonton, but was turned down at the last minute without any explanation. Before finding a home on the electronic billbnoard. THE CANADIAN PRESS/HO, Greenpeace
June 29, 2012 - 3:21 PM
EDMONTON - Greenpeace says its ad touting solar energy over oil spills has found a home on a solar-powered electronic billboard in south Edmonton.
Earlier this month, Greenpeace said it had a deal with billboard company Pattison Outdoor to display its ad in downtown Edmonton, but was turned down at the last minute without any explanation.
The ad featured an orange background with the text: "When there is a huge solar energy spill, it's just called a nice day. Green jobs, not more oil spills."
Pattison would not comment on why it backed away; Greenpeace suggested it was so as not to offend oil industry advertisers.
After going public with the rejection, Greenpeace says it was approached by someone with the company Global Resource Efficiency Services, part owners of a solar-powered LED board where the ad will now run.
Spokesman Mike Hudema says, in many ways, the solar-powered board is more fitting — the ad costs less money and will run for twice as long.
News from © The Canadian Press, 2012