UNLV quarterback Matthew Sluka runs with the ball in the first half against Kansas during an NCAA college football game Friday, Sept. 13, 2024, at Children's Mercy Park in Kansas City, Kan. (AP Photo/Ed Zurga)

LAS VEGAS - The convoluted way college athletes are paid for the use of their name, image and likeness and a dispute between player and coaches over money appears to have cost an undefeated team its quarterback three games into the season.

UNLV quarterback Matthew Sluka has decided to sit out the rest of the season over a $100,000 NIL payment that was promised but never paid after he agreed to transfer to the Rebels from Holy Cross last winter, Sluka’s agent told The Associated Press on Wednesday.

“I think there was some kind of breakdown in communication,” Bob Sluka, Matthew’s father, told AP.

Sluka’s decision sent shockwaves throughout major college football, where the old rules of amateurism have fallen, leaving schools and the NCAA grappling with how to regulate the way players can be paid. Just how much regulation is part of a $2.8 billion antitrust settlement agreement involving the NCAA and the nation's top conferences that is before a federal judge in California.

Sluka's agent, Marcus Cromartie of Equity Sports, said Sluka was promised $100,000 by a UNLV assistant coach who recruited the quarterback last winter when he agreed to transfer in January.

Both Cromartie and the company that runs UNLV's NIL collective, which would be responsible for paying school athletes, acknowledge there was no signed agreement between the player and the organization for $100,000.

UNLV issued a statement accusing Sluka’s representative of making “financial demands upon the university and its NIL collective in order to continue playing.”

“UNLV athletics interpreted these demands as a violation of the NCAA pay-for-play rules, as well as Nevada state law,” the school said. “UNLV does not engage in such activity, nor does it respond to implied threats. UNLV has honored all previously agreed-upon scholarships for Matthew Sluka.”

Bob Sluka and Cromartie insisted Matthew Sluka was not looking for anything more than was promised.

UNLV (3-0) is scheduled to host Fresno State (3-1) in a big Mountain West game on Saturday, with both schools hoping a strong season could put them in consideration for a spot in the 12-team College Football Playoff. The Rebels have already beaten two power conference schools but now will proceed without their starting QB.

Sluka's transfer

Equity Sports represents numerous NFL and college players, including Kansas City Chiefs star Patrick Mahomes. Bob Sluka told AP his son signed with Equity Sports when Matthew Sluka declared his intent to switch schools and entered the NCAA transfer portal in December.

During a recruiting trip to UNLV with his son, Bob Sluka said a discussion about NIL payments came up with offensive coordinator Brennan Marion and the Slukas informed him those could be had with Equity.

Cromartie said he spoke with the assistant coach by phone and a promise of $100,000 was made but because Sluka was still completing his degree at Holy Cross, the quarterback could not sign a contract with a collective until after he enrolled at UNLV. Sluka did not join the team until preseason practice in August.

Friends of Unilv, the collective that works with UNLV athletes, does not sign deals with athletes until they are enrolled, said Bob Sine, whose company Blueprint Sports oversees and operates that collective and dozens others around the country.

But, Sine said, it is not uncommon for representatives of athletes to open discussions with the collective about NIL opportunities before the athlete is enrolled. Sine said a payment of $3,000 was made to Sluka over the summer, but nothing else.

Things fall apart

“In July, there was no NIL payments. There was no $100,000, I guess you could say zero dollars. He was given a $3,000 relocation fee and that was it,” said Cromartie, who added head coach Barry Odom was not involved in the initial discussions.

Sine said the first time they heard from Cromartie was on Aug. 29 via email, and on Sept. 19 there was another email communication during which the collective offered a potential deal that would pay Sluka $3,000 per month.

Sine said Cromartie was not registered as an agent in Nevada or with the school. They informed him he needed to do that to move forward. Sluka's father said Cromartie was directed to speak with Odom and director of player development Hunkie Cooper.

Cromartie said he suggested payments of $10,000 a month over the next five months and even $5,000 per month and was declined.

Cromartie said Sluka was offered $3,000 per month by Odom and Cooper in a phone call last week.

“At that point I think Matt felt lied to. At that point he just wanted to stand up for himself,” Cromartie said.

Bob Sluka said his son went to see Odom on Monday before practice and the coach refused to talk to Matthew about the NIL arrangement. Bob Sluka said Matthew returned to the coach's office after practice, but Odom was gone. Odom declined to speak with reporters following practice Wednesday.

“It's just the tone that they took. It didn't have to happen. All you had to do was give Matt a hug and say, ‘Hey, Matt, we’re going to work this out with you,'” said Bob Sluka, who lives in Locust Valley on New York's Long Island. “You're letting your starting quarterback walk out the door. And they didn't care. Did Barry not call the collective and say, ‘Holy crap, I’m losing my kid.' No, he said, ‘Take it or leave it.’”

NCAA redshirt rules allow players to retain a year of eligibility if they play four or fewer games in a season. Sluka, who played four seasons (2020-23) at Holy Cross, still has one more year of eligibility that he could use at another school next season. NCAA rules do not allow players to play for two schools within the same season.

“I committed to UNLV based on certain representations that were made to me, which were not upheld after I enrolled,” Matthew Sluka posted on X late Tuesday. “Despite discussions, it became clear that these commitments would not be fulfilled in the future. I wish my teammates the best of luck this season and hope for the continued success of the program.”

NIL headaches

The NCAA lifted its ban on athletes being compensated for things like endorsement and sponsorship deals in 2021, but had very few detailed rules on how schools can regulate payments beyond saying the compensation cannot come directly from the school.

State laws have created different standards around the country, and college sports leaders, including NCAA President Charlie Baker, have been lobbying Congress for a federal law to help get a handle of an unruly system that lacks transparency. The NCAA settlement of multiple antitrust lawsuits includes a plan for a new revenue-sharing system, which would allow schools to begin making direct NIL payments to athletes as soon as next year.

“The NCAA fully supports college athletes profiting from their NIL, but unfortunately there is little oversight or accountability in the NIL space and far too often promises made to student-athletes are broken," NCAA senior vice president for external affairs Tim Buckley said in a statement. "Positive changes are underway at the NCAA to deliver more benefits to student-athletes but without clear legal authority granted by the courts or by Congress, the NCAA, conferences and schools have limited authority to regulate third parties involved in NIL transactions.”

The current way this all works has caused headaches for everyone involved.

Georgia quarterback Jaden Rashada, who committed to play for Florida out of high school, is suing Gators coach Billy Napier and one of the school’s top boosters after a $14 million NIL deal fell through. Rashada never played for Florida. He was released from his scholarship agreement in 2023, transferred to Arizona State where he played last year and then transferred to Georgia this offseason.

“They’re going to have to figure out a system, just like anything else -- make sure contracts are signed, or the language is done the right way,” Mahomes, who has become involved in the NIL collective at Texas Tech, his alma mater, said Wednesday when asked about Sluka's situation.

What now?

UNLV went 9-5 last season and played for the Mountain West Conference championship, but the quarterback who led that team to the program’s best season in nearly 40 years, Jayden Maiava, transferred to Southern California of the Big Ten.

Sluka was one of the top quarterbacks playing in Division I’s second tier, known as the Football Championship Subdivision. Holy Cross reached the FCS playoffs in 2021 and ’22 with Sluka as the starter.

After a coaching change at Holy Cross — head coach Bob Chesney left to take over at James Madison — Sluka also moved on. after setting a host of school records and rushing for an NCAA Division I quarterback record 330 yards in a loss to Lafayette in 2023. Sluka has completed 21 of 48 passes for 318 yards, six touchdowns and one interception for the Rebels this season. He has also rushed 39 times for 286 yards and a touchdown, helping the Rebels beat Kansas and Houston to go 2-0 against Big 12 teams.

Neither Sluka's father nor his agent completely ruled out the possibility of a resolution that could have Matthew Sluka back with UNLV, but neither voiced any optimism.

“At the end of the day, $100,000 for a quarterback that’s in a Top 25 program is actually probably on the lower tier,” Cromartie said. “The fact that he hasn’t gotten that or anything in between just speaks to the point he’s getting done unjustly and unfairly.”

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AP Sports Writer Dave Skretta in Kansas City, Missouri, and Mark Anderson in Las Vegas contributed to this report.

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