Kamloops model and makeup artist, Joey Roo, is preparing to be featured in a documentary by Shaw TV Kamloops about his creative process.
Image Credit: SUBMITTED/ Julia Loglisci
August 28, 2021 - 5:59 PM
A queer Kamloops-based model and makeup artist continues to gain momentum in the fashion industry and will soon be seen in a documentary showcasing his creative process.
Joey Roo began actively pursuing a career as a model and makeup artist just one year ago and is now preparing to do a documentary with Shaw TV Kamloops in the coming weeks, among other new projects.
The 25-year-old First Nations creative has been working full time in the construction industry while perfecting makeup application and modelling on the side.
He has modelled for boudoir, done creative photography and worked as a model to bring awareness to Missing and Murdered Indigenous Women and Children. His portfolio is about to expand onto the television screen.
READ MORE: Kamloops model overcoming past trauma and expanding ideas of gender expression
"The documentary came about when I was posting some of my modelling photos in a Facebook group to promote my modelling work and perhaps gain makeup clients," Roo said.
"A woman named Lydia Frederick, who works for Shaw TV Kamloops, reached out and asked if I would be interested in sharing my creative process in a short two- to four-minute documentary. I said yes and set up a meeting. After meeting with her and getting a sense of her vibes I felt comfortable in working with her. This is an aspect of this industry I haven’t done much work in. I am more comfortable in front of a camera but I am very excited to share my work in another media type."
During the filming process he will be bringing Frederick along on photo shoots so she is able to get a behind-the-scenes feel for his creative process, Roo said.
"We are at the very early stages of the production of the documentary so there isn't a lot to share about it yet," Frederick said. "Joey and I are very motivated, he is very talented and seems like a wonderful guy."
Roo will be showcased in photographs at the Salmon Arm Pride Project in late October, an annual arts and awareness festival, he said.
"I have been given seven frames in the art exhibit with the theme of Breaking the Binary," Roo said. "I'll be producing a video for the Salmon Arm Pride Project’s YouTube channel about my experiences on being queer in Kamloops. My style and gender expression can be a bit of a mystery to many, but I’ve shared amazing moments and conversations with others where both of us realize we can’t make assumptions about one another based on looks or style.
"They have also connected me with British Columbia based cosmetics company MisMack and I will be working out of a store from Salmon Arm taking makeup clients during the festival, as well as doing makeup and hair for five queer weddings."
Roo said he remains committed to expanding ideas of gender expression through modelling.
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