Big White's AltiTunes Music Fest returns following year of cancellations | iNFOnews | Thompson-Okanagan's News Source

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Big White's AltiTunes Music Fest returns following year of cancellations

The Arkells, Lights, Daysormay and DJ Invizible are set to perform at AltiTunes Music Fest at Big White on April 2, 2022.
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After last year’s cancellation, Big White Ski Resort announced the return of AltiTunes Music Fest, with performances from popular Canadian musicians.

Big White is inviting music lovers, skiers and outdoor enthusiasts alike to enjoy a scenic atmosphere full of music, art displays, oversized games, food trucks and drinks under the stars, April 2.

“We are always looking for new ways to provide value and experiences to our current guests at Big White, and new ways to attract non-skiers, a younger demographic and increase visits to the Okanagan by providing first-class entertainment value at Big White Ski Resort,” senior vice president Michael J. Ballingall said in a media release issued, Nov. 25.

Co-owner of Thick as Thieves Entertainment Kurt Jory wants to spread positivity following the adversity the province has faced recently.

“From fires to floods, and of course COVID too. It feels like a good time to spread some positive news and give people the opportunity to look forward to a weekend gathering with friends and family at Big White,” Jory said in the release.

There will be a diverse line-up of Canadian artists from rock and alternative, electronic pop to DJ sets with the Arkells, Lights, Daysormay, and DJ Invizible.

The Arkells have been described as passionate and exuberant live performers and will headline AltiTunes 2022, with support from multiple Juno award winner Lights.

“Our music is very outward-looking, it’s not an insular experience. Especially in the digital age, where everybody is always on their devices, to have these big moments of communal feeling is that much more special. You’re actually out of the house, surrounded by like-minded people, sharing a common experience. As the front guy, I think about that a lot, how I can make that connection feel real,” Arkells singer Max Kerman said in the release.

B.C. alt-rock band Daysormay and DJ Invizible will keep the tunes going throughout the day and into the night.

Carefoot is confident audience members will be safe, as Thick as Thieves Entertainment followed Interior Health orders, and successfully hosted Denim on the Diamond in Kelowna in October, without health concerns.

“The hospitality and entertainment industry have been two of the hardest hit over the past two years. We have proven and shown that people can gather safely and look forward to bringing more live music back to the area,” Carefoot said.

Proof of full vaccination is required to enter the festival.

Ticket information can be found on the AltiTunes Music Fest website here.

To contact a reporter for this story, email Emily Rogers or call 250-718-0428 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

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