New York Yankees shortstop Derek Jeter smiles as he answers a question during a news conference before a baseball game against the Tampa Bay Rays Monday, Sept. 15, 2014, in St. Petersburg, Fla. Jeter is playing in his last series against the Rays before retiring at the end of the season. (AP Photo/Chris O'Meara)
Republished September 18, 2014 - 3:30 PM
Original Publication Date September 18, 2014 - 2:10 PM
NEW YORK, N.Y. - Derek Jeter is going out his way.
On the first day of the final regular-season homestand for the New York Yankees' captain, Gatorade began running a 90-second advertisement showing Jeter walking around the Bronx neighbourhood outside Yankee Stadium. Shot in black and white, the ad is accompanied by Frank Sinatra's recording of "My Way."
Before the Yankees played Toronto on Thursday night, Jeter said he picked the music.
"I've always liked the song. I thought it was fitting," he said. "I'm happy we were able to use it."
The ad was created by TBWA(backslash)Chiat(backslash)Day. Jeter said it took about 30 minutes to record him interacting with surprised fans.
"It's sort of a way to thank them for what they meant to me," he said. "It was a fun experience."
News from © The Associated Press, 2014