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Business Spotlight

Don't leave money on the table; get on board with social media marketing

August 02, 2019 - 5:38 PM

We might not all want to be followed  on social media on a daily basis, but those who run a business  should  not let that opportunity go by.

Social media is the most powerful tool for business-to-customer engagement.  When it’s well managed, it will attract new customers by bringing online traffic, aka customers, to you. By taking advantage of social media, businesses will avoid missing out on customers that may not otherwise know the business exists.

According to Hootsuite, about 45 per cent of us access social media. That equates to 3.48 billion people worldwide.  In the past year, 366 million new people started using social media. It has become part of daily life with most people spending an average of 2.5 hours on networks every day. Every single one of those people are consumers; potential customers. Good business sense would be not to turn that gift horse away leaving potential profits on the table.

And how about these cherries; 90 per cent of brands use social media to increase brand awareness, with more than 40 per cent of digital consumers using social networks to research new brands, products or services.

Facebook alone is used by 95 per cent of businesses worldwide, with 1.6 billion users being connected to small businesses on Facebook. Eighty-four per cent of businesses use Twitter, and there are more than 25 million business profiles on Instagram. Those are big numbers to turn a blind eye to.

So what do these staggering numbers mean for your business? That’s where InfoTel Multimedia comes in. We can help turn these numbers into actual customers by creating a social media campaign that will drive business up, and grow your brand.

As important as repeat customers are to business, new customers are equally valuable. Connecting with your target audience can be easy with us on board. Rather than just putting out a general message, we can target who sees your message and brand, which equates to quality leads.

In order to get the most incoming traffic to your message and website, it’s important to publish consistent and engaging content. The more quality content that is posted, the more new leads will be directed to your website.

By keeping social media content fresh, frequent and fun, engagement will go up and followers will be more inclined to share your messages. The more your followers share, the more your market broadens.

Our creative social media marketing experts will post to your Facebook page and link to the posts from any other platforms as well.

Having us put social media marketing to work in the right way will direct customers to you. You won’t have to chase them, because they’ll be chasing you.

Contact our social media marketing experts to create a social media campaign for you. Email us at, get in touch with a regional account executive at 1-800-599-5399 or visit us here

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We welcome your comments and opinions on our stories but play nice. We won't censor or delete comments unless they contain off-topic statements or links, unnecessary vulgarity, false facts, spam or obviously fake profiles. If you have any concerns about what you see in comments, email the editor in the link above. 

News from © iNFOnews, 2019

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