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Kelowna News

Business Spotlight

A Full House of Talent Gets Results

iNFOTEL MULTIMEDIA is your online business expert.

Smoke and mirrors don’t get results; but effective, managed marketing does.

When it comes to succeeding in business, it’s not just a matter of putting out a sign, stocking shelves and unlocking the doors.  For a business to be seen, thrive and make a profit there has to be a marketing and advertising plan in place, otherwise that business is dead in the water.

iNFOTEL MULTIMEDIA, a locally owned and operated online and print directory  business expert, based in the North Okanagan,  knows all things marketing. From the ground up the professionals at iNFOTEL MULTIMEDIA can best target your advertising to get customers to your businesses.

With a presence and offices in four Thompson Okanagan regions, iNFOTEL has been in the publishing and marketing business since 1989 and has been a member of the Canadian Independent Directory Association since its inception in 1998. Since then, CEO Bonnie Derry, who acquired iNFOTEL in 1996, has grown the company into a full-fledged professional business marketing company and news site,

One of the first steps in providing potential customers with a great first impression is having a professionally designed web site; one that reflects your business. You only get one shot to make an impactful first impression.

“We build gorgeous, responsive websites instilling confidence in your products and services. Responsive sites are optimized for mobile use making your site readable across multiple devices; desktops, tablets and phones,” says Peter Boyd, iNFOTEL’s vice president, sales.

“Our in house web team have designed, developed and currently host close to 350 websites for businesses all across the Thompson Okanagan from Oliver to Kamloops.

There are also additional services that can be incorporated into web sites such as custom copywriting content, photos, social media add-ons, catalogs, additional domain registration and more.

Understanding how to create and code websites to act as an effective business tool is their passion. But it doesn’t end there.

Search Engine Marketing (SEM) is another area that iNFOTEL excels in. SEM is an internet marketing strategy where purchased ads boost visibility in search engines. This means that when you place your online ads with iNFOTEL, your business will be found by consumers throughout the region and beyond.

“We help you establish an accurate web presence through our network links and your business details. This accurate web presence is important to meet Google’s specifications on listing accuracy and keyword content,” explains Boyd. And the added advantage is iNFOTEL is a Google certified partner.

iNFOTEL MULTIMEDIA, online marketing professionals, and a Google certified partner.
iNFOTEL MULTIMEDIA, online marketing professionals, and a Google certified partner.

Having a strong and growing social media presence is the most powerful tool for customer engagement. When managed strategically, social media attracts new customers by bringing online traffic to your business.

“We post to your Facebook page and can link to the posts from any other platforms for you such as Instagram, Twitter and Google,” according to Boyd. This can be combined with Facebook advertising, landing pages and blogs.

Creating brand awareness of your company, products and services is paramount. Online ads placed by iNFOTEL on iNFOnews expose your business to a platform experiencing millions of business searches per year. And with live web links, maps and local news, iNFOTEL helps you develop your local online presence and profit from the exposure, says Boyd.

There’s another piece of the marketing puzzle that brings your strategy to yet another level. Native advertising in the way of sponsored content and business spotlights are paid wrtitten content offering interesting and beneficial information to the reader about a particular subject or about the business itself. Interviews are conducted by iNFOTEL business news reporters, and photographs are included with each article and can be taken by iNFOTEL, or chosen from their Adobe Stock account. 

“The bottom line is, we are a team of experienced product representatives, graphic artists, writers, website developers, SEO and SEM specialists that are all passionate about our work,” says Boyd.

Explore to learn how to get your business in front of customers and  get them into your store, office or online shopping carts.

News from © iNFOnews, 2018

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