West Kelowna shop owner has unexpected reaction to theft of pizza supplies - InfoNews

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West Kelowna shop owner has unexpected reaction to theft of pizza supplies

Image Credit: FACEBOOK/Pizzamoreh
May 14, 2020 - 1:30 PM

A popular West Kelowna pizza joint has lost a thousands of dollars worth of pizza supplies after a robbery Tuesday night but the young owner has an unexpected take on the situation.

Someone cut through a gate and lock on Pizzamoreh Artisan Pizza’s cooler Tuesday night, May 12 and owner Dax Ross estimated roughly $2,000 worth of supplies were stolen.

This isn’t the first time the place has been robbed. When it was formerly Lovin’s, which was owned by Ross’s mom Patricia Guest, the same thing happened. Ross said after that, they installed a 150-pound steel door and lock on the cooler, but that didn’t stop the thief this time.

“It took me a little bit to realize we got robbed. I thought it was my mom at first and I thought she left the door open,” he said.

Later, Ross posted a video on the shop's Facebook page, saying he forgave the individual.

"Maybe this guy needed the food more than we did, and maybe he needed to feed his family... and right now I'm going to forgive him," he said in the video. 

Ross took over and rebranded Pizzamoreh in 2019 when he was just 20 years old. While Guest took a six-month break, she still helps him out, baking pies and other items, he said. He refused to label the event as 'bad or good.'

"If you label it bad there's no chance of it becoming good," he said.

Yesterday the shop sold only frozen pizza and got a new shipment of ingredients today, so they're able to make fresh pizzas, he said.

READ MORE: Restaurants make reopening plans as COVID-19 restrictions start to ease

During COVID-19, the pizza joint started a drive-thru/walk-thru at its location on 2565 Main Street, which has been steady, Ross said. It also offers frozen pizzas and pies which customers can take home.

They called the RCMP but have little hope in the person actually being caught, he said.

“We did receive a report of a break and enter there (no one was present at the time) and some theft of merchandise. It is an active investigation but no one has been arrested and no charges have been laid,” said Cpl. Jocelyn Noseworthy, media relations officer with the Kelowna RCMP, in an email.


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