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Key milestones in Revlon's storied history

September 07, 2021 - 1:56 PM

NEW YORK (AP) — Here are key milestones in Revlon's 89-year history.

1932: Brothers Charles and Joseph Revson and Charles Lachman start Revlon and unveil a revolutionary nail enamel.

1935: The first Revlon advertisement runs in the New Yorker Magazine.

1937: Revlon introduces nail polish and starts selling it in stores and beauty salons.

1939: Revlon begins selling lipstick.

1952: Revlon’s iconic Fire and Ice lipstick and nail campaign highlights a Vogue partnership and celebrity endorsements (model Dorian Leigh) shot by Richard Avedon.

1955: Revlon expands its business internationally.

1965: Revlon’s successful sponsorship of The $64,000 Question TV show drives sales and brand awareness. It also launches ColorSilk hair color.

1970: Revlon becomes the first beauty company to feature a Black model, Naomi Sims, in its advertising.

1973: Revlon’s Charlie Fragrance launches and becomes the number one global fragrance.

1975: Charles Revson dies and Michel Bergerac assumes leadership of Revlon.

1979: Revlon acquires Henry Colomer and launches Revlon Professional with Sensor Perm.

1980: Revlon’s supermodel campaign features diverse, famous and new models including Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington, shot by Richard Avedon.

1985: Revlon is sold to MacAndrews & Forbes, run by billionaire Ron Perelman. Bergerac resigns.

1991: Revlon ColorStay Lipstick launches as the first non-transfer lipstick.

1996: The company goes public.

1997: Revlon Age Defying, anti-aging makeup line launches.

2000: Revlon sells its Professional Products division to Beauty Care Professional Products Luxembourg.

2013: The company acquires The Colomer Group and reunites it with its professional products division. Brands acquired include Revlon Professional, CND, American Crew and Creme of Nature.

2016: Revlon acquires Elizabeth Arden. Revlon completes global acquisition of Cutex.

2017: Elizabeth Arden launches White Tea fragrance

2018: CEO Debra Perelman, daughter of Ron Perelman, becomes its first female CEO.

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Source: Revlon corporate website.

News from © The Associated Press, 2021
The Associated Press

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