When shoppers hit 'like' on Facebook, retailers stock stores with what they want | iNFOnews | Thompson-Okanagan's News Source
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When shoppers hit 'like' on Facebook, retailers stock stores with what they want

This undated screenshot of Macy's online shopping website made available to the Associated Press shows how social media is integrated into their online store. Whether shoppers know it or not, their actions online help dictate what's in stores during this holiday season. (AP Photo/Macy's)

NEW YORK, N.Y. - Facebook isn't just for goofy pictures and silly chatter. Shoppers' actions online help dictate what's in stores this holiday season.

After polling fans on the site, Macy's decided to carry jeans in bright neon hues rather than pastels. And Wal-Mart for the first time decided to let customers vote on which toys they want discounted.

The impact of social media on a company's bottom line remains tough to quantify, but stores are uncovering a valuable use for online chatter: market research.

News from © The Associated Press, 2012
The Associated Press

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