Nielsen poll: 80 per cent of moviegoers count on movie reviews

NEW YORK, N.Y. - Social media has made inroads into shaping moviegoers' choices at the multiplex, but a new poll finds that an overwhelming majority of moviegoers still count on movie reviews.

The Nielsen company announced Monday that their annual American Moviegoing report revealed that 80 per cent of moviegoers refer to movie reviews at least some of the time when deciding what to see. The survey found that 40 per cent say they value social media recommendations.

About equally reliable to moviegoers are movie trailers, which 44 per cent of those polled said they trust as a source of information on a film.

The Nielsen poll surveyed about 3,000 people, aged 12-74 who said they had seen at least one movie in theatres over the last year. Also polled were 600 children, aged 6 to 11, who participated with parental supervision.


This "temporary" overnight tenting area is steadily growing beyond its original enclosure.
JONESIE: The Ballad of Billie-Jo Bennett and other Kelowna stories
  OPINION Now and again there comes a story that perfectly encapsulates a time and place. Two this week depict Kelowna in a nutshell. First, Conservative leader Pierre Poilievre shared on Twitter a video of Kelown
Chef David Simenoff peaks out of his new food truck Flying Pig Barbeque in Penticton.
Slowly smoked BBQ a juicy new addition to Penticton's rail trail
Flying Pig Barbeque just opened at kilometre three on the Kettle Valley Rail Trail in Penticton, on the same site as Abandoned Rail Brewing Company, so cyclists and hikers can now pick up some juicy brisket or pulled pork, order a cold craft beer
Ras Ibatash, a priest with the Ras Freeman Foundation for the Unification of Rastafari, left, preaches to his Rastafari congregation inside their tabernacle on Sunday, May 14, 2023, in Liberta, Antigua.
Rastafari gain sacramental rights to cannabis in Antigua and Barbuda, celebrate freedom of worship
LIBERTA, Antigua (AP) — On the same ground where their enslaved ancestors were forced to plant sugar cane, Rastafari in this small island nation are now legally growing and ritualistically smoking cannabis. For Rastafari, the practice
iN PHOTOS: $15.5M Penticton mansion may be first from Canada sold by Sotheby’s New York
Sterling Manor in Penticton is being prepared for auction at Sotheby’s New York on June 14. It’s a three bedroom, five bathrooms, 6,391 square foot “modern castle” on 0.35 acres at 581 and 587 Vancouver St., above Pe

Top News