UBCO engineering grad hopes her makeup product is the next big thing - InfoNews

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UBCO engineering grad hopes her makeup product is the next big thing

Ena Vehabovic, 24, is an UBC Okanagan civil engineering graduate who has developed a new type of makeup applicator.
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March 16, 2017 - 6:30 PM

KELOWNA - A recent UBC Okanagan graduate is hoping her new beauty invention will be the next it thing.

Ena Vehabovic, 24, is a civil engineering graduate who has developed a new type of makeup applicator.

The ‘enavee’ is a silicone-based makeup blender aimed to provide flawless makeup application, without soaking up product and being easy to clean.

“I’ve always been a fan of beauty and makeup but have always liked innovation, design, and engineering - I always look for ways to improve things,” Vehabovic said. “When I thought of this, I was shocked it wasn’t already being done.”

The Miss World Canada finalist says people are getting tired of current makeup blenders. The two blenders that are leading the pack are made from sponge and silicone.

According to Vehabovic, the sponge doesn’t last long as it gets dirty easily, is hard to wash and after a short amount of time begins to smell. Additionally, the sponge soaks up a lot of product.

Although the current silicone blender on the market combats some of these issues, not all, Vehabovic says. While not soaking up product, the silicone-based blender is hard and Vehabovic says it feels like someone is slapping something on your face and doesn’t blend makeup well.

Image Credit: SUBMITTED

After conducting extensive research over the past two months, Vehabovic found a platinum based silicone which she uses in her product.

“It’s the softest silicone you can get - it feels and acts like a sponge, but doesn’t absorb makeup and is easy to clean.”

Vehabovic started a Kickstarter campaign and has a fundraising goal of $30,000. That money will go towards the manufacturing of the product and its packaging, as well as advertising.

“I’m currently working with a designer to create the packaging for the enavee,” Vehabovic says. “I want it to be a beautiful box, not something you would just throw away.”

She says she wants the box to be a marble colour, with turquoise accents and to slide open revealing the evanee.

“My signature colour is turquoise, or a baby blue - the beauty blender is distinctly pink so I wanted something to set me a part.”


To contact a reporter for this story, email Jenna Hickman or call 250-808-0143 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

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