Tim Hortons dropping Beyond Meat products from menus except in B.C. and Ontario | iNFOnews | Thompson-Okanagan's News Source
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Tim Hortons dropping Beyond Meat products from menus except in B.C. and Ontario

A customer places her orders at a Tim Hortons restaurant in Toronto on Tuesday, May 29, 2018. Parent company Restaurant Brands International Inc. says it is pulling its Beyond Meat vegetable-based burgers and breakfast sandwiches from Tim's menus in all provinces except B.C. and Ontario, where the "positive reaction" means customers can continue to enjoy them.
Image Credit: THE CANADIAN PRESS/Doug Ives

TORONTO - Tim Hortons will stop offering its Beyond Meat alternative protein products at thousands of Canadian locations, just three months after introducing them.

Parent company Restaurant Brands International Inc. says it is pulling vegetable-based Beyond Burgers nationally and breakfast sandwiches from all locations except in B.C. and Ontario, where the "positive reaction" means customers can continue to enjoy them.

In an email, spokeswoman Jane Almeida says the products were introduced as a "limited-time offer."

The company announced in May it would test its three Beyond Meat breakfast sandwiches at some stores.

In June, it said those products would be rolled out in all of its almost 4,000 Tim Hortons restaurants nationwide and, in July, it announced it would offer Beyond Burgers as well. The company made no mention of limited availability at the time.

Almeida says the Beyond Burger will continue to be offered for a limited time nationally, without being specific, and the breakfast sandwiches while supplies last outside of Ontario and B.C.

"We are always listening to our guests and testing a wide variety of products across the country," she said.

"Like any limited-time offer, we may explore offering the product again in other provinces at a future date based on ongoing guest feedback."

This report by The Canadian Press was first published Sept. 18, 2019.

Companies in this article: (TSX:QSR)

Note to readers: This is a corrected story. An earlier version suggested the Beyond Burger would continue to be offered in Ontario and B.C.

News from © The Canadian Press, 2019
The Canadian Press

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