Rona's 'truly Canadian,' 'proudly Canadian' signs inaccurate, Ad Standards says | iNFOnews | Thompson-Okanagan's News Source

Current Conditions

Mostly Cloudy
19.6°C

Kamloops News

Rona's 'truly Canadian,' 'proudly Canadian' signs inaccurate, Ad Standards says

A Rona store is seen in St. Eustache, Que., on November 5, 2018. Ad Standards says Rona Inc.'s "truly Canadian" and "proudly Canadian" store signs are inaccurate since the company has been acquired by a U.S. firm. The advertising self-regulatory body says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.
Image Credit: THE CANADIAN PRESS/Ryan Remiorz
November 12, 2019 - 1:00 PM

TORONTO - Ad Standards says Rona Inc.'s "truly Canadian" and "proudly Canadian" store signs are inaccurate since the company has been acquired by a U.S. firm.

The advertising industry's self-regulatory body says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.

In May 2016, North Carolina-based Lowe's Companies Inc. acquired Rona, which was founded in 1939 in Canada.

The council and later an appeal panel decided the "truly" and "proudly" Canadian claims "conveyed an inaccurate general impression" of Rona being Canadian-owned and controlled.

The council says Rona stated it "strongly disagrees" with the conclusion.

Rona says its "entire history is rooted in Canada" and its head office is located in Boucherville, Que.

This report by The Canadian Press was first published Nov. 12, 2019.

News from © The Canadian Press, 2019
The Canadian Press

  • Popular kamloops News
View Site in: Desktop | Mobile