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Penticton woman competing in Maxim covergirl contest

Brandi Hansen of Penticton is taking aim at a $10,000 prize and the cover of Maxim magazine.
Image Credit: SUBMITTED/Brandi Hansen

PENTICTON - Penticton’s Brandi Hansen would be the first to admit she's more of an outdoorsy person than a magazine model. Hansen is working her way up the rankings in a competition for the cover of Maxim magazine.

A few weeks ago, Hansen read about the competition on social media, and on a lark, entered a couple of photos. She’s since made it through the first round — in first place in her group — and is close to a move in to the finals where a $10,000 prize awaits.

She's never aspired to be a model and in fact forgot she had entered the contest until she received an email from Maxim saying her photos had been accepted. The photos she submitted weren’t typical modelling shots.

“I was mostly raised by my father, and grew up basically outdoors. The photos were all related to those activities,” she said. “I was surprised to find myself in the competition.

Hansen said it’s her intention to shift the emphasis away from the "superficial beauty thing."

Image Credit: SUBMITTED/Brandi Hansen

“I’d like to be seen more as a role model than a centrefold” she said. “It’s been an interesting journey so far.”

Hansen has asked Maxim for the creative freedom to do a retro-style pinup shoot — similar to the style popular during the Second World War — using vintage aircraft as a backdrop.

She's currently taking lessons to be a pilot with the aim of a career in aviation, and is halfway through her training with BP Aviation at Penticton Regional Airport.

If she wins the Maxim grand prize of $10,000, she plans to create four $2,000 scholarships to assist women looking at a career in aviation. It will be called the Higher, Further, Faster Aviation Scholarship.

“I want to inspire women to fly, “ she said.

Image Credit: SUBMITTED/Brandi Hansen

The remainder of the prize money will go to another of Hansen’s passions, Central Okanagan Search and Rescue.

“I’ve been a search and rescue tech for a decade.”

There is just a day left in the latest round of voting. Should Hansen prevail in this round, she’ll move on to the final and compete against 30 others for the top spot.

You can vote for Hansen here.

Image Credit: SUBMITTED/Brandi Hansen

To contact a reporter for this story, email Steve Arstad or call 250-488-3065 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

We welcome your comments and opinions on our stories but play nice. We won't censor or delete comments unless they contain off-topic statements or links, unnecessary vulgarity, false facts, spam or obviously fake profiles. If you have any concerns about what you see in comments, email the editor in the link above.

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