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Penticton manufacturer featured in Dragons' Den soda battle episode tonight

Penticton People's Crafthouse Soda owner Jason Cox makes his pitch to the Dragons' Den panel last May in Toronto. The espisode airs tonight, March 22, 2017.
Image Credit: Dragons' Den Facebook photo
March 22, 2017 - 1:22 PM

PENTICTON - Penticton's Jason Cox takes the stage in the battle of specialty soda manufacturers featured on the popular Dragons' Den TV show tonight.

Jason Cox of Penticton’s soda company, The People’s Crafthouse, is up against Bastien Poulin of Montreal for an investment from the hit CBC business show on an episode airing this evening, March 22.

Poulin will be looking for $200,000 for a 20 per cent share in his company, 1640 Cola, while Cox will be seeking a $60,000 investment for 30 per cent of People’s Crafthouse Soda.

Cox’s company is currently valued at $200,000.

Cox was in Toronto to film the segment on May 13, 2016. He pitched his product’s success to the dragons as part of a revolution taking place in soda and soft drinks that has resulted in a 326 per cent growth in his business in the first two years of operation.

"It was quite the experience. It was over 10 months ago so it's hard to believe how fast time has gone, and how much has happened to the business," he says today, March 22, adding he had to sign "a whole bunch of forms" promising he wouldn't reveal the outcome of the Dragons' Den segment.

Cox recently sold off the U-brew portion of his business to focus on producing soda, relocating from Fairview Road to at a new location at 215 Winnipeg St.

During the show, Cox hands out six packs of his product to the dragon panel, he explains, “People want real, natural products where they can read and understand every ingredient on the label.”

His competitor features a cola made with maple syrup, developed after Poulin realized one day while eating poutine there were no Canadian soft drinks on the menu.

Viewers can also vote for the soda rival of their choice. 

The segment airs on the Dragons’ Den tonight, March 22, on CBC at 8 p.m.


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