FILE PHOTO - Penticton City Council heard how valuable the city's annual Peach Festival is at a presentation to council this afternoon, March 19, 2019.
(STEVE ARSTAD / iNFOnews.ca)
March 19, 2019 - 6:00 PM
PENTICTON - Peachfest is an economic driver to Penticton, City Council heard today.
Director of Recreation and Facilities Bregje Kozak and Peach Festival President Don Kendall presented the findings of an economic impact study of the Peach Festival to the community at today's council meeting, March 19.
The study found 20,000 people attended the festival last year, staying an average of 2.4 days.
The data was collected through on-site surveys and interviews with organizers over the festival’s five day span.
Out of town visitors accounted for 14,000 of those attending, staying an average of one night.
Kozak called the study results ‘impressive’ noting the number of out of town visitors were a surprise.
The festival generated $4.5 million in out of town spending, with the average person spending $325.
Peachfest added $1.6 million to the local economy and supported 23 jobs, the study found.
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News from © iNFOnews, 2019