'Outfit expression is art' for owners of new vintage apparel shop in Kamloops | iNFOnews | Thompson-Okanagan's News Source

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'Outfit expression is art' for owners of new vintage apparel shop in Kamloops

Tasha Danyluk (left) and her business partner Jocelyn Laidlaw opened up Fluxx Vintage Apparel Co earlier this month. The entrepreneurs have a passion for vintage clothing and outfit expression.
Image Credit: SUBMITTED/Nikki Laidlaw
June 29, 2021 - 6:00 AM

Tasha Danyluk and Joceyln Laidlaw have turned their life-long love of thrift shopping into a business.

What started as an idea last summer became a reality on June 16 when they officially opened the doors of The Fluxx Vintage Apparel Co in Kamloops.

Danyluk credits their success to a lot of time, hard work and community support.

The entrepreneurs have been thrift shopping most of their lives. Last summer they were both selling vintage collections online. They decided to merge their collections and start a business together. They launched an Instagram page in October, 2020 and had their first pop-up event right before Christmas.

“That was when the momentum really got going, and we realized that we could really do the thing,” Danyluk said. “It was definitely a risk, with the uncertainties of the time and without the events that might prompt people to shop outfits for. But our community was so supportive and excited for something new to Kamloops, and retail therapy is a real thing.”

Danyluk and Laidlaw had a second pop-up event from February to May. They were set up at Far & Wide and they say the exposure boosted their business significantly.

“We are very grateful to Bri and Cali of Far and Wide for having us. In the future we would love to pay that forward and support other local start-up businesses by having them pop up in our store,” Danyluk said. “We want our business to evolve and we have lots of ideas for future events and collaborations in our community.”

Danyluk and Laidlaw curate quality vintage outfits they envision others will enjoy, while keeping creativity and originality a priority. They collect all adult sizes for all genders, nurturing inclusivity and personal expression.

“We both find a huge artistic outlet through outfit expression and buying used clothing is important to us,” Danyluk said. “For us, outfit expression is art and we love putting together different looks from pieces in our collection. We are so passionate about what we do.”

Danyluk and Laidlaw say they have a lot of ideas for the future. They are creating ways to celebrate people in the community and 'show how fashion helps them express their beautiful individuality.'

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News from © iNFOnews, 2021

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