February 01, 2019 - 6:06 PM
LAS VEGAS - The Stratosphere casino-hotel in Las Vegas is getting a new name.
Owner Golden Entertainment Inc. tells the Las Vegas Review-Journal the fixture on the Las Vegas skyline will be rebranded as The Strat Hotel, Casino and Skypod.
The casino operator will start a marketing campaign Sunday that will include TV commercials in the Las Vegas area during the Super Bowl.
Golden purchased the casino-hotel in 2017 and began a $140 million renovation last year.
Steve Arcana is the company's executive vice-president and chief operating officer. He says the upgrades are meant to address the property's "kind of outdated" feel.
The 1,150-foot tall property has more than 2,400 rooms. Its observation deck with views of the Las Vegas Strip consistently attracts crowds.
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Information from: Las Vegas Review-Journal, http://www.lvrj.com
News from © The Associated Press, 2019