No Trump Bump, just good marketing as Okanagan College international student numbers soar | iNFOnews | Thompson-Okanagan's News Source

Current Conditions


Kelowna News

No Trump Bump, just good marketing as Okanagan College international student numbers soar

President Donald Trump waves as he boards Air Force One, Saturday, July 22, 2017, in Andrews Air Force Base, Md.
Image Credit: (AP Photo/Carolyn Kaster)
September 19, 2017 - 4:40 PM

OKANAGAN - International student enrollment jumped by almost a third this year at Okanagan College but not for the reason many other schools have reported — the so-called Trump Bump.

“We don’t have a direct line to the Trump Bump. No one has been saying they are coming here because they can't get into the U.S.,” Okanagan College vice-president Charlotte Kushner said.

That success runs counter to reports from universities and colleges around the world of surging international enrolments tied anecdotally, at least, to the controversial attempts by U.S. President Donald Trump to introduce travel bans on people from certain countries.

Instead Kushner gives credit to the college’s overseas marketing, intensified in the last few years, for bringing 878 international students to the college this September, an increase of 29 per cent over last fall.

“We’ve been working hard in certain countries, India, China,” Kushner said. "We’ve always had strong Jamaican and Japanese numbers and we’ve been working some partnerships in emerging markets like Vietnam and Mexico.”

Kushner said enrollment from the U.S. has actually dropped while it continues to increase from other countries, especially from Asia.

“Our biggest market is India,” she added. “But we have students from Saudi Arabia, Argentina, and Colombia. We have students from Ecuador, Finland, Ireland and Mongolia.”

Kushner said the soaring international numbers at her school are more likely tied to efforts begun a decade ago by universities and colleges across Canada to tap into the international education market and help boost their bottom lines.

To contact a reporter for this story, email John McDonald or call 250-808-0143 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

We welcome your comments and opinions on our stories but play nice. We won't censor or delete comments unless they contain off-topic statements or links, unnecessary vulgarity, false facts, spam or obviously fake profiles. If you have any concerns about what you see in comments, email the editor in the link above. 

News from © iNFOnews, 2017

  • Popular kelowna News
View Site in: Desktop | Mobile