Award-Winning Natural and Organic Skin Products. Back To Earth Skin Products made sustainably in Coldstream BC
Image Credit: Adobe Stock
January 01, 2024 - 8:00 AM
Kiley Routley, the owner and founder of Back to Earth Skin in Coldstream, has been making waves in the skincare industry with her innovative approach to natural, plant-based products. From humble beginnings 17 years ago, Routley has taken Back To Earth Skin from a cottage business to a significant player across Canada, setting new industry benchmarks in skin care.
Back To Earth's recently released product line, GLOW, has already achieved a first-place award for its Skin Glow Facial Mist, and a runner-up qualification for its Skin Glow Daily Moisturizer in the Elle Beauty Grand Prix 2023—a remarkable achievement given the competition from major brands like Bobbi Brown, Shiseido, Haus Labs by Lady Gaga, and L’Oréal.
Award-Winning Natural and Organic Skin Products. Back To Earth Skin Products made sustainably in Coldstream BC
Image Credit: Back To Earth
Routley's commitment to sustainability and eco-friendliness sets GLOW apart from other skincare products. GLOW is a carefully crafted collection of organic and vegan skincare products that are ethically sourced and free from harmful chemicals and toxins. Routley points out, "Our products are 100% natural plant-based". She adds, "We have so many diverse, incredible indigenous medicinal plants in our Valley - it's just been fascinating to learn about them and then incorporate them into our product line." Moreover, GLOW products are cruelty-free and never tested on animals, making them a conscious and ethical choice for consumers.
A key component and unique aspect of Back To Earth's product line is its proprietary Mineral Microbiome Clay™. A special clay found only on BC's West Coast delivers exceptional healing properties designed to nourish, rejuvenate, and protect the skin. This clay forms the foundation of the entire product line, further distinguishing it from other skincare products.
The brand caught the eye of Canadian singer and Juno award winner Chantal Kreviazuk, who now serves as the brand's ambassador, aligning with her own standards of environmental stewardship and sustainability. It's noteworthy to mention that Chantal is not new to roles that echo her environmental commitments; she also serves as the brand ambassador for the Jane Goodall Foundation, and the partnership with Back to Earth Skin further solidifies her dedication to nature.
Back To Earth ambassador Chantal Kreviazuk with owner Kiley Routley
Image Credit: Back To Earth
"I am beyond thrilled to be joining forces with Back to Earth Skin as their esteemed brand ambassador,"says Kreviazuk."Back to Earth Skin's unwavering dedication to utilizing solely natural and organic ingredients perfectly aligns with my personal beliefs. From their product formulas to their sustainable packaging, I am honoured to have the opportunity to spread awareness about the advantages of natural skincare, and to champion a transparent brand that is truly making a meaningful difference in the industry."
Routley adds, "We're trying to focus on where we're going, setting these standards with our skincare. We are honoured to have Chantal’s support for our common goals."
The future looks bright for Back To Earth Skin as consumers look to avoid dangerous chemicals for their skin, and the demand for sustainable and ethical skincare products grows. With plans to expand its operations across Canada, the U.S. and Asia, the company's commitment to natural skincare products that produce excellent results make it the brand to watch in the ever-evolving beauty industry.
For more information on skin health, mineral microbiome clayTM (MMCTM), best sellers, and the latest product collections, and to conveniently shop online, visit https://backtoearthskin.com. Their full product line can be tested and purchased at their store in Coldstream, BC, just outside Vernon at 6326 Highway 6. Call (250) 550-6789 for hours and product questions – they would love to hear from you!
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