This Wentworth Music sign is getting a lot of attention.
Image Credit: SUBMITTED/Wentworth Music
September 11, 2019 - 2:30 PM
KELOWNA - Noel Wentworth’s tongue in cheek approach to marketing is a welcome mood lightener for Kelowna commuters.
Outside of Wentworth Music’s Highway 97 location, a portable sign offers up quippy enticements to enter the store, like "bass players welcome, but must be accompanied by an adult."
“We use our sign for advertising, but doing a generic ‘come in and do this’ signs. It doesn’t get noticed well,” Wentworth said.
“Traditional advertising doesn’t work like it once did — I wanted to do something to put a smile on someone’s face.”
And for the most part, he’s succeeded.
“Some of the signs are groaners and there are others that I think are funnier,” he said.
“When it comes to musician jokes, it’s the ones about drummers that get the most attention.”
One of these street-side ads, in particular, has really caught the fancy of people far and wide.
“We sell musical instruments & also drums,” caught the attention of not only commuters but a wide online audience.
“I put it up in January and shared it on my personal page and customers shared it.”
Then it was picked up by some bigger Facebook pages and last he looked, it had 320,000 clicks.
Now, this week, it was picked up and turned into a meme on the website coverbandcentral.com.
“It was a good one and it made me laugh when I was writing it out,” he said.
And so far the drummers have been pretty good at taking a joke ... mostly.
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