Kelowna e-foil company sees huge demand for boards, growing interest in sport | iNFOnews | Thompson-Okanagan's News Source
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Kelowna e-foil company sees huge demand for boards, growing interest in sport

MSLR Electric E-Foil may be the first in the world to add LED lights to their boards so surfers can enjoy the dusk and dark.
Image Credit: SUBMITTED/Carey Missler

A Kelowna e-foil company that says it is the first in the world to add marine lights to its boards is seeing a growing interest in the sport.

Riders glide atop a battery-powered board that sits above the water for this surf sport, no wake needed.

Owners Carey Missler and Taylor Coulthard, of MSLR Electric E-Foil, say they are the first to add a marine safety lighting LED system to their electric hydrofoil surfboards, or e-foils for short. Their patent is currently pending.

Video Credit: MSLR Electric
The Original Inventor Of The First E-Foil Integrated With Marine Safety Led Lighting Technology

The lighting system allows the rider to safely navigate the waters at dusk and in the dark, Missler said.

The two-year-old company decided to add the lighting to the boards as it’s a new, growing sport and they wanted to focus on safety.

Missler attributes the growing interest in the sport to the pandemic, as people are looking for new things to do and the foil technology, which is improving every day.

An avid surfer, Missler fell in love with surfing after he discovered Tofino at 18.

READ MORE: Surfing sea lions ride the waves along California's coast

“That led to going to Australia and many other countries and it became a routine, a habit and we went on surf trips all the time for the next 20 years,” he said. He got addicted to foil surfing and after researching the sport, the company began releasing boards in 2021.

The company has sold more than $1 million worth of product in six months and had to temporarily stop selling boards as they couldn’t keep up with the demand, Missler said. Shipping times were also affected due to supply chain issues amid the pandemic so they began building some of the products locally to offset the challenges.

Now, they’ve finally caught up with their customers and are selling the boards again, Missler said. The price of one is $14,000.

Their customers are ordering boards from around the world but the biggest demand for boards has been in Canada. Okanagan residents have also shown interest in the boards.

“Canada has been crushing it… there’s tons of locals,” Missler said.

For more information on MSLR Electric Inc, visit its website.

 


To contact a reporter for this story, email Carli Berry or call 250-864-7494 or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

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