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Kamloops goes Boldly Unscripted: The hits and misses of city slogans

Tourists and travellers are usually greeted first by a city or town's welcome sign.
May 29, 2017 - 9:00 PM

They probably sounded great on the drawing board, but sometimes city slogans plastered across welcome signs deserve a double take.

City and tourism centres' slogans, sayings, nicknames and mottos – both official and unofficial – are often the first point of contact for travellers. Once in a while they are clever, others don't always make the most sense and some are downright cringeworthy.

Earlier this month, Tourism Kamloops announced a rebrand from the original and nearly 12-year-old brand of ‘Playtime Redefined’ to the fresh motto of ‘Boldly Unscripted.’ To be clear, this brand is separate from the Kamloops city slogan of ‘The Tournament Capital.’

Neither the old nor the new slogan says much about the River City, but that isn't necessarily a prerequisite in the city slogan business. 

The City of Kelowna is trying, perhaps too hard, with its chosen ‘Fruitful in Unity’ moniker.

If you are familiar with the aging demographics of Penticton, its slogan surreptitiously says the most, with its strange and ominous: ’A Place to Stay Forever.’

In Vernon, robotic images of androids and machines come to mind with: ‘Activating Life’.

Outside the B.C. Interior, things get even more weird.

Anyone who has driven through ‘The Great Outside’ of Chilliwack though the freshly fertilized farmland on a hot summer day knows to keep the windows rolled up and fans off. Enjoying the great outside from inside the vehicle is a good idea.

If a slogan is any indication of personality, the people of Okotoks, Alta. are straightforward realists because to put it plainly, ‘There are a number of things to do in Okotoks.’

Last fall, the people of Tisdale in northern Sask. wisely replaced their former slogan of 'Land of Rape and Honey,' with 'Opportunity Grows Here.' Everyone can agree the upgrade was a smart move.

The City of Regina’s slogan of ‘I Love Regina,’ was upgraded to the somewhat vague ‘Infinite Horizons’ years ago. Perhaps the previous was too close to ‘I Love New York.’

All these slogans and mottos really exist to attract tourists and to encourage local folks to enjoy what the area has to offer. Anyone who calls the Thompson-Okanagan home knows how diverse the region truly is.

So by all means, go out and enthusiastically ‘Activate Life,’ accept spontaneous experiences and be ‘Boldly Unscripted.’ Make time for friends (and fruit) and stay ‘Fruitful in Unity.’ Hopefully you’ll end up happy, healthy and in ‘A place to stay forever.’

What's your favourite worst slogan and how do you think this new Kamloops campaign will work? Let us know in the comments below.


To contact a reporter for this story, email Kim Anderson or email the editor. You can also submit photos, videos or news tips to the newsroom and be entered to win a monthly prize draw.

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News from © InfoTel News Ltd, 2017
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