OKANAGAN - Music festivals are always popular in B.C. and a new festival planned for the Southern Interior this summer is hoping to offer something different to fans.
The Element Music Festival will take place from July 29 to 31 on a 157-acre property north of Princeton, B.C.
Unlike other festivals, organizers say Element is welcoming and accommodating to families. It features a kid-centred area with music, storytelling, puppetry, face painting and a scavenger hunt. The event was built for attendees who wish to embrace art, music, camping and nature.
“We allow our festival to breathe. None of us like going to music festivals where there's constantly scheduling conflicts and you have to choose one act or another,” festival organizer Keith Duggan says. “Our lives are busy and hectic enough as it is, and we'd like to see Element be a weekend escape. A chance to slow things down and enjoy connecting with nature, friends, music and the world around us, not an onslaught on the senses, coming at you from all sides.”
The grounds have one main stage with smaller workshop and performance areas, 14 musical acts, a vending village, and art installations.
Tent camping, RV, and regular vehicle parking are available. First aid and security workers will be on duty, along with fire prevention services on site.
"Please not bring drugs. Security will be on site. Element reserves the right to search anyone, anytime, anywhere on festival grounds," the event website requests.
“Drugs are illegal, so that simply has to be the starting point of our policy. We also practice harm reduction strategies and we have an excellent and very experienced first aid team in place. Having said that, we're not naive. We have many years of experience in festival production, security and safety. We know that drug use at festivals is a regular occurrence, so our strategy is to provide an atmosphere that is not conducive to rampant or over excessive drug use,” Duggan says.
For a full artist line-up, and ticketing information go to the Element music festival website.
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