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iN VIDEO: Vernon zero-waste company's pitch met with offers on Dragons' Den

Ali and Jaye Siegmueller pitched their zero-waste bars to the dragons during the season finale of Dragons' Den.
Image Credit: CBC/Dragons' Den
December 19, 2020 - 2:27 PM

Two Vernon sisters are receiving mentorship and investment in their zero-waste company from one of Canada's most renowned entrepreneurs, according to the season finale of Dragons' Den.

Ali and Jaye Siegmueller, founders of Bottle None, a zero-waste product company, pitched their shampoo and conditioner bars to the dragons during the Season 15 finale of the show. The episode aired on Dec. 17, but you can watch their pitch online through CBC's website.

The ladies showed that their soap and shampoo bars really work, during their pitch Jaye washed Ali's hair.

Their company is valued at $1.1 million and the sisters asked for $110,000 for a 10% ownership of the company.

The Siegmueller sisters are currently selling the bars in boutiques and make them themselves.

"We really want to stay boutique but we want to do direct to consumer marketing. We really excited to learn from some great entrepreneurs that have gone before us," Jaye said during her pitch. The sisters have previous business experience, after owning a zero-waste store in Kelowna, Jaye noted that zero-waste bars were some of their top sellers.

They also started a cosmetic company eight years ago which they recently sold, Jaye said.

"I love the past experience, I love that you've done it before. There still is a lot of work to do to scale this company properly," said dragon Arlene Dickinson, adding that she will offer $110,000 for 15 per cent.

The Siegmueller sisters decided to take her offer after considering four options that were presented to them, saying they chose Dickinson for her mentorship abilities.


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