Vernon News

Domino's pizza offering Australian Karens who aren't 'Karens' free pizza

The Australian FB ad.
Image Credit: FACEBOOK/Domino's Australia

The recent notoriety and derogatory connotations have been somewhat of a blow for people named Karen, but Domino's Australia is trying to soften that blow, offering Karens who aren't actual 'Karens' free pizza.

Domino's Australia launched the ad campaign for any Australian Karen who can tell them why they're one of the "nice" Karens.

"Calling all (mask-wearing, law-abiding) Karens," reads the ad.

"It’s a tough time to be a Karen.... Karen the nurse, Karen the teacher, Karen the mum, Karen the neighbour, Karen the mask wearer – we’re all in this together, but a vocal minority who believe rules and laws don’t apply to them have given the name “Karen” a bad rap this year," Domino's Australia said in its social media campaign. "At Domino’s, we know there’s plenty of Australians named Karen that aren’t, well, 'Karens.'"

A link on Domino's Facebook page asks Karens to tell them why in under 250 words they're one of the nice Karens, along with an uploaded photo ID. Domino's says it "may" send free pizza.

In less than 24 hours, the Facebook post had 25,000 comments and nearly 8,000 shares.

According to Wikipedia, a Karen is a middle-aged entitled and demanding white woman - somewhat ironically, exactly the sort of person who would expect free pizza for no good reason.

Unfortunately, Canadian Karens aren't going to fare so well. A Domino's Canada spokesperson told iNFOnews.ca the company currently did not have any plans to "follow the lead of our Australian friends and run a similar program."


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